Loyalty cards are more than a clever gimmick dreamed up by the marketing department. Admittedly, the basic idea behind loyalty cards is to retain and increase the number of customers purchasing your products and services. But loyalty cards can do more for your business. A loyalty card can be a miniature "billboard" for your brand or business.
More than just a billboard, loyalty cards also serve as a means to reward your best customers. The most common rewards entitle card holders to special prices, discounts, award points, or prize sweep-stakes. There are several excellent reasons for issuing loyalty cards:
To retain/increase business with your customer base.
To collect data on customer buying habits and sales trends.
To expedite customer transactions at the point of sale.
Magnetic, Electronic, and Computer Friendly Cards
The widespread use of on-line point-of-sale (POS) systems that read cards with bar codes or magnetically encoded data has eliminated the need for embossed cards. The bar code or magnetic stripe contains all the formally embossed information and more.
How you can Make your own Loyalty Card?
Use the Eltron P-310 Plastic Card Printer and add the optional magnetic stripe encoder. For each new customer, make a membership plastic card, and encode that customers name and account information on it. Then all you need is a mag stripe reader, which we provide. We also supply the blank cards that already have the mag stripe on them, and the ribbons for printing on the card. Your customers will see VALUE and QUALITY in the Loyalty Cards you give them. Your business will increase from each customer that gets their own personal plastic card.
Card Costs in Perspective
Whether the cost is fifteen or fifty cents; a loyal customer may spend hundreds, even thousands of additional dollars, making the cost of the card your best investment. The valuable data you will capture, and the loyalty you will build with your best card-carrying customers will pay off in better, more accurate information and increased business.
The Future is in Your Cards
Today you can print photos and text in color, bar codes, encode magnetic stripes, and even encode smart cards, quickly and economically.
Several Card Options, Plus Limitless Designs
Start with Standard 2.12 in. x 3.38 in. blank white PVC cards, available in several thickness' from 10 mil to 60 mil. Now you're ready to get creative!
Monochromatic Printing
The simplest and most economical cards are printed in one color, on one side. Monochromatic printing can also be done on preprinted full-color cards to add personalization inexpensively.
Full Color Printing
Black and white PVC cards can be printed in full-color on demand. This eliminates the need to order and stock large quantities of pre-printed color cards.
Photo ID Printing
An inexpensive digital camera attached to a personal computer lets you capture and transfer digitized photos to the card printer in seconds, allowing you to create photo ID loyalty cards on the spot.
Magnetic Encoding
Add a magnetic stripe to the back of either full-color or monochrome cards for applications requiring simple electronic data capture.
Loyalty Cards by any Other Name Still Means More Business
Cards issued as gift certificates, tickets, phone privileges, or those that entitle the card holder to special prices or treatment, can be considered loyalty cards.
Create your own specialty cards
Simple, easy-to-use card design software templates are available that let you design new cards quickly.
Gift Cards
Assign any dollar value for the gift to the card when you print it. No need to preprint large amounts of different valued cards. No worry of assigned value card inventory shrinkage either.
Phone Cards
Assigned value in units (minutes) to be used with a PIN number to activate calls/charges billed to a special account set up for this purpose.
Ticket Cards
Cards pre-loaded with a set ticket value for entrance or admission to a specific institution - usually co branded with a loyalty program.
Scratch-off Cards
Print a scratch-off covering over card information that is revealed only when the person scratches the covering off: Prizes, PIN numbers, discounts, you decide.
Stored Value Cards
Cards that can be pre-loaded with set values to be deducted at the point of purchase, for example, Gift Cards.
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