Check your wallet and you are probably one of the 75% of shoppers that carry at least 1 loyalty card from a grocery store, mall, or drug store.
The information those businesses can mine from their customers’ use of their loyalty card can be very helpful to their businesses and benefit the customers as well. A Win-Win for everyone.
Customer Benefits? Yes!
Big discounts on purchases and tailored coupons for things you like, make these programs very popular. Kroger spokesman, Keith Dailey, says that “Kroger’s Savings Plus card allows them to send custom mail to your household based on your preferences and the products you buy.” He goes on to say that, “your information, including your name, email, and address will never be shared/sold to other vendors.”
Assurance of privacy in a formal Privacy Policy is a common practice among most major retailers — that they won’t share your buying habits with others.
Business Benefits? Yes!
Your business can benefit from:
Advertising - Your loyalty card has your logo and business information written all over it – so every time your customer pulls it out of their wallet, your brand is being displayed.
Increased Customer Loyalty - Your customers are rewarded after they have completed X number of transactions, such as purchasing so many cups of coffee or shipping so many packages through your service.
Customer Referrals - When you build loyalty, that customer is more likely to recommend you to one of their friends.
The benefits of customer loyalty cards cannot be underestimated. If you would like to start your own customer loyalty program, contact Russ today.
